Custom
T-shirts are a great way to get your business known and give you a bit
of free advertising as well. Everyone from your customers to
your employees will love wearing these designer T-shirts with the
company logos on them. By advertising your products on shirts you give
to your employees, they become walking free advertisement. With this
kind of great advertising, how can you expect your sales to do anything
but increase? One tactic for keeping your team happy and cohesive is
giving your staff free T-shirts.
Not only are these T-shirts a great way to market your product or
service, they make great gifts. Give away freebie T-shirts as an
incentive for purchase, or give them away to family and friends who
support your business. Your employees can sport their company T-shirts
on casual Fridays. Why's this form of advertising and marketing so
great, you might ask? Simply put it allows you to easily have multiple
individuals turn into walking billboard for the company. Imagine having
fifty people during any given month spend their entire day walking on
your town or city along with your organizations sign in their hand.
Think of them going all over the place with it. Now visualize them
achieving this repeatedly a month, for quite a while and not
anticipating or looking to get paid for doing it. Which is exactly what
occurs when you give someone custom shirt printing special gifts
together with your company logo and info printed about the front or
back of it.
Everyone likes to get free stuff. It does not matter
whether its cheap, expensive, promotional or basically they adore
thinking about getting anything for absolutely nothing. Look how
people almost run the other person over at an
outdoor function when free custom printed T-shirt are
given away. Look how seemingly sane and average individuals
go crazy when a meeting is happening and
free merchandise is given out on the first come first serve basis.
Another choice is the decision of whether to embroider your
design directly to the shirt or silk
screen it on it instead. Embroidery
is classy and expensive looking. It allows for the
image to have the most professional look. Creation of
a tee shirt for your business will provide a
return of advertising, increased sales and improve employee pride in
the company as well as give both current and prospective clients the
impression of professionalism . company shirts, company T-shirts. Now
is the time to order your own company , club and event T-shirts .
Numerous big organizations use customized tee shirts given it performs
so effectively. You probably didn't even understand it prior-to reading
this article. While you visit a professional sports game, attend a
concert or go to a major function you will notice some big names like
Coca Cola, Adidas, and Burger King passing out custom shirt printing
giveaways. After doing this for a lot of generations they all have
thousands of men and women on any given day marketing for them.
What's the deal with this " Digital t-shirt
printing"? Is it the same as " print on demand"?
Digital t-shirt printing is starting to come of
age. Since BASF has developed a White ink for use in bubble jet and ink
jet printers along with a curable textile ink. Companies can now print
onto garments or textiles using the same printing technologies as the
desktop printer attached to your homes personal computer system.
What are the Pros & Cons of Digital tee shirt imaging as
compared to other processes like Heat transfers, Sublimation or silk
screen printing?
Unlike heat transfers or sublimation,
Digital printing can now be done right onto colored garments as a White
ink can be applied first. Heat transfers do come in white however each
transfer must be cut out of the square or rectangular paper an applied.
It leaves a big plastic window on the garment. Sublimation can only be
don on Polyester goods and not 100% cotton.
Silk screen printing was invented in Asia some 4000 years ago. It has
come a long way since then using discoveries in modern technology and
materials.. It is THE standard in imaging anything textile.!
Here is a breakdown of some of the pro's & con's of Print on demand
custom t-shirts as compared to the Industry standard of Silk screening.
Pros....
1.) PRICE: There are no
set ups associated with this form of reproduction. This means
mechanical color separated films and screens are not needed. This is a
major cost saving factor and has made it affordable to do just one or
two full color printed items. Please
see the number one con as an opposite effect of this.
2.) TIME: If you find a
shop that does not have a lot of orders going on at the time, It is
possible for shirts to be done While you wait! do to the lack of set
ups required.
Cons....
1.) PRICE + TIME: Digital
printing is a slow process as compared to silk screening. With the silk
screen process, Once the job is set up , Hundreds of full color
garments can be produced on just one press in 30 minuets or less.
Digital printing may take that long just to spray one shirt. Silk
screening can reproduce t-shirt quantities at 500 percent faster then
Digital.
This means you can get MAJOR price breaks for ordering
quantities of silk screen printed shirts whereas digital printing does
not give you a price break for quantities! this can be the difference
from $3.00 bucks a tee compared to $8.00 to $20.00 a shirt.
Also in this area is the fact that you pay the same price for a one
color digital print as a full color digital print. Screen printing
charges per color and can generate Free mixed tertiary colors on press
as well.
2.) QUALITY: Digital printing Sprays the ink onto the garment
whereas Screening uses a Squeegee with pressure to Push the ink into
the fiber thus completely permeating the material completely. In fact
most digital printers spray an alcohol down first just to get the ink
to slightly absorb into the textile weave a few millimeters below the
surface. Screen printing can also use different meshes of screen
to adjust thick or thinner deposits of ink.
These inks fade quickly from Sunlight, laundering and
wear. Silk screened shirts.... I still have a Pink Floyd shirt
from the seventies, The shirt is falling apart but the print still
looks great.
3.) SPECIAL EFFECTS: Unlike
silk screening, Digital print on demand cannot print creative custom
effect inks like.. glitters, shimmers, metallics, glow in the dark,
neon, florescent black light, puff & raised,Color changing
ultra violet chromatic, clear gel gloss, Foils, sued, Light reflective,
vinyl, Lycra & specialty material inks, as well as exact pantone
color match inks.
Color matching, Digital cannot do a color
match! in fact re-orders may result in an image that is completely
different in color.!
Three-D effect, Digital printing does not
offer killer effect that can be done by a screen printer like, High
density printing, Fake process, Indexing, Flamingo printing and a whole
host more.
In short, Digital print on demand custom tee shirts are only for those
who want just a few Cotton only garments that are just a generic
graphic or photo and are not meant to be a keepsakes or retail
commercial products.
This is why there are so many Cafepress "$#@ks" blogs and website.....
people are charged 20 bucks for a tee that will fade, the store owner
only gets two bucks and the images are usually pretty cheesy stolen
internet jpegs.